How to choose the right social media agency
There are hundreds of social media agencies out there – all promising to be bigger and better than the rest. But, as a brand, it can be difficult to know which one is right for you. Before you appoint a social media agency for your next project, here are some things to consider.
Have a clear brief and budget in mind
Unless you know exactly what you want to achieve, a social media agency can’t help you get there. They might deliver a shiny proposal, but it doesn’t mean anything unless it’s on-brief. An agency can refine your objectives, come up with creative solutions and set targets, but you as the business should have clear end goals in mind – whether that’s raising awareness of your brand and products/services, building engagement among key audiences, increasing enquiries, driving footfall and/or boosting online sales. Being transparent about the budget upfront (however big or small) will ensure that everyone is on the same page and can work on a realistic plan, a relevant strategy and an impactful campaign.
Understand the role of social media within the marketing mix
Social media is a fantastic tool that almost every business should be investing in, in one way or another. But regardless of whether you’re an independent start-up or a global corporate brand, social media is just one piece of the marketing puzzle – so if you’ve already got a well-defined brand and marketing strategy, or if you need help finding your feet, Bark Loud Social will work with what you’ve got and choose the most effective tactics to deliver results. That’s why in addition to our social media services, we also offer business strategy, brand identity, content creation (including copywriting, photography, videography and design), website design and email marketing that we can tap into as necessary – because the better these are, the better your social media results will be!
Respect each other’s expertise
As a business owner or marketing manager, you’re the expert in your field. You know your products and services inside out. Equally, social media professionals live and breathe social – we understand the nuances and technicalities of different platforms, and have spent years practising and adapting our craft. Find an agency you can work with collaboratively, and trust the recommendations of your agency on how to get the right messages to the right audiences. If you don’t trust them, they’re not the right partner for you.
Check they put the effort in
An agency might have a stellar client roster and gleaming reviews, but did they make an effort to really understand your industry, your business and your audiences? Is their proposal well put together and well thought out? Are they responsive and easy to get hold of? If yes – these are great signs that the agency wants your business and cares about delivering quality service. If not, they are red flags that suggest their heart isn’t in it or they’re already very busy, which isn’t the right way to start a professional relationship. Bark Loud Social offers complimentary social media audits at the start of any project, meaning all proposals are tailored exactly to your brand based on real numbers – rather than something generic.
Meet them in person
All relationships, regardless of whether they’re personal or for business, are between people. You need to be able to communicate openly and honestly, and to collaborate well together. As part of the agency appointment process, ensure you meet them in person – or arrange a video call – to see if there’s chemistry between you. Emails are an essential form of communication to keep track of the day-to-day, but you should have regular face-to-face touch points throughout any project to brainstorm, share results and plan for the next stages. If there isn’t a connection between you and your agency, how will they build a connection with your audience?